Industria Social · Custom WordPress theme
Custom WordPress theme development for Structurall
A WordPress theme built from scratch so the client could personalize its website.
- Role
- Lead Web Developer · Industria Social
- Agency employment period
- 2021–2025
- Technologies
- WordPress · PHP · HTML · CSS · JavaScript
- Public website
- structurall.com.mx

Current version of the Structurall website. Reference screenshot; the site may have changed since my work.
At Industria Social, I built a WordPress theme from scratch for Structurall. I developed the interface in HTML, CSS and JavaScript and used PHP for the theme logic. The main requirement was to deliver a theme the client could personalize.
Requirement
Structurall needed a WordPress theme it could personalize to match its website requirements.
Implementation
I built the theme from scratch: HTML for structure, CSS for styling, JavaScript for interactions and PHP to integrate the logic with WordPress.
How it works
The theme combines the website presentation with the logic needed to integrate it with WordPress. I developed those layers from scratch using PHP, HTML, CSS and JavaScript.
PHP and theme logic
PHP implements the theme logic within WordPress. This layer connects CMS-managed content with the website presentation; HTML defines the structure ultimately delivered to the browser.
Structure, styles and interactions
HTML organizes the page elements, CSS defines their presentation and JavaScript implements interface behaviors. I developed these layers from scratch as part of the custom theme.
Client personalization
Personalization was a requirement of the theme development. The implementation needed to let the client adapt its WordPress website while retaining the structure and logic of the theme I built.

Current website version. Current Structurall About page with navigation, a modular unit photograph and company information.

Current website version. Current Structurall categories section with images of mobile offices, dormitories and restrooms.
Work delivered
WordPress theme interface and logic.
Theme from scratch
I developed the WordPress theme without starting from a prebuilt theme.
HTML, CSS and JavaScript interface
I built the website structure, styling and interactions.
PHP theme logic
I implemented the theme logic and its WordPress integration to support the requested personalization.
Delivered functionality
A custom-built WordPress theme.
Website personalization
The client received a WordPress theme built for its personalization requirement.
The work described dates from my time at Industria Social (2021–2025). The current public website is a reference and may include later changes.
Applied skills
- WordPress theme development
- PHP
- HTML
- CSS
- JavaScript