Web Developer & Technical Lead | Shopify | Ecommerce

Fernando Peralta - Web Developer and Technical Lead in Mexico City with experience in Shopify, ecommerce, and corporate web platforms.

Web Developer and Technical Lead with 7+ years of experience. Most recently I coordinated implementation and quality control across 30+ corporate sites within HSBC's global team. I also develop Shopify themes and components for ecommerce projects using Liquid, JavaScript, and TypeScript.

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About me

Web developer and technical lead based in Mexico City, specialized in ecommerce and enterprise platforms.

Most recently, as Web Production Manager in HSBC's global team, I helped maintain 30+ enterprise and innovation banking sites. Before that, I led a 4-person development team at a digital agency, delivering 12+ projects for brands like Original Penguin and Panda Express, and built Shopify themes from scratch with a focus on performance, SEO, and maintainability.

Experience

Shopify Developer at Charlotte's Web

Feb 2026 - Aug 2026

Project-basedRemote

Shopify Developer

Charlotte's Web

I executed the full migration of the main storefront to a new theme with no sales downtime, rebuilding sections and templates into a maintainable codebase.

Web Production Manager at HSBC Mexico

Nov 2024 - Aug 2026

Full-timeHybrid

Web Production Manager

HSBC Mexico

I coordinated development, content, and regulatory compliance deliverables across 30+ enterprise and innovation banking platforms.

JavaScript Developer at Stitchers.Space

Feb 2024 - Nov 2024

Project-basedRemote

JavaScript Developer

Stitchers.Space

I implemented and deployed advertising scripts on high-traffic sites, adapting each integration to the host DOM and verifying zero impact on performance.

  • Confidential projects
Shopify Developer at Rivka

Jan 2024 - Nov 2024

Project-basedRemote

Shopify Developer

Rivka

I developed and maintained Shopify themes built from scratch, shipped features on production stores, and integrated third-party apps with ongoing maintenance.

  • Confidential projects
WordPress Developer at Brainfood Marketing

Oct 2023 - Jul 2024

Project-basedRemote

WordPress Developer

Brainfood Marketing

I built and maintained WordPress sites with Elementor and WooCommerce, optimized Core Web Vitals, and implemented analytics and technical SEO stacks.

  • Confidential projects
Mid Front-End Developer at 10Bet Latam

Oct 2022 - Mar 2023

Project-basedHybrid

Mid Front-End Developer

10Bet Latam

I build high-impact sections and landing pages in React and Next.js, improving UX and content operations.

Database Administrator at COFAA - IPN

Jan 2020 - Jan 2022

Full-time (Government)On-site

Database Administrator

COFAA - IPN

I implemented database maintenance and backups, and built internal web applications to automate critical processes.

Information Systems Administrator at COFAA - IPN

Nov 2019 - Jan 2020

Full-time (Government)On-site

Information Systems Administrator

COFAA - IPN

I designed the new institutional website, migrated systems to the web, and optimized servers to improve security, access, and operational efficiency.

Skills

My products

Products I built outside of work.

Icon for Reminder

Reminder

Reminders app for macOS and Windows with a monthly calendar, native notifications, and a floating window.

  • Tauri
  • React
  • Rust
View app
Icon for SubTracker

SubTracker

Subscription tracker to manage and control your recurring services and payments in one place.

  • Astro
  • React
  • Supabase
View app
Icon for DevStore MX

DevStore MX

Shopify Partner agency focused on ecommerce, scalable web platforms, and custom development.

  • Astro
  • TypeScript
  • Tailwind CSS
View site

Education

Academic background in computing and mathematics

Engineering

Computer Systems Engineering

Higher School of Computing

National Polytechnic Institute

Bachelor's Degree

Applied Mathematics and Computing

Faculty of Higher Studies Acatlán

National Autonomous University of Mexico

Technical Degree

Machines with Automated Systems Technician

Center for Scientific and Technological Studies No. 2

National Polytechnic Institute

Certifications

Continuous learning in AI, cybersecurity, and development.

Consistent investment in professional training to stay current with the technologies transforming the industry.

52Certifications
2021-26Years
Badge for Python issued by Kaggle

Python

Kaggle

Badge for Data Engineering + Generative AI issued by Databricks

Data Engineering + Generative AI

Databricks

Badge for PHP issued by Sololearn

PHP

Sololearn

Badge for English B1 issued by HARMON HALL

English B1

HARMON HALL